Venetics
Made with Adobe Illustrator, Photoshop, and Figma. Student Project.
For this project I was told to develop two highly distinct brand identities for a single business’s mobile app. We were tasked with the creation of logomarks, icon sets, and two screen mockups per design iteration.
Venetics: Insightful Variation
This iteration of Venetics focuses on the idea of insightfulness, targeting researchers, hobby historians, and detail users seeking in-depth genealogies. I chose a very minimal design with a very subtle color palette.
Venetics: Heritage Variation
This iteration of Venetics focuses on the idea of heritage, targeting Genealogists and older users wanting a comforting approach to their ancestry. I chose a palette of warmer tone neutrals that reflect a comforting feeling.
